‘AlDub’ helps firecracker sales soar

BOCAUE, Bulacan — Now you can really forget about “Belt of Judas” or “Sinturon ni Judas”.

And you can also say goodbye to “Goodbye, Philippines” and “Lolo Thunder”.

Here is “Whistling AlDub”, a crackling fountain named after the famous television couple “AlDub”.

Take it from Rommel Eustaquio, a fireworks maker and longtime fan of the midday show “Eat Bulaga”, who said his AlDub product set was designed to please the so-called “ AlDub Nation ”- the television couple’s fans – at the upcoming New Year’s Eve parties.

Eustaquio operates the EB Eat Bulaga fireworks in the Pyro II area in Bocaue. His store is the exclusive reseller of fireworks and pyrotechnics named after actor Alden Richards and internet sensation Maine Mendoza, who make up the AlDub duo in the “Kalyeserye” segment of the midday show.

The popularity of the AlDub duo has helped increase sales of Eustaquio’s products, like Whistling AlDub and Kalyeserye, despite a government campaign discouraging revelers from using powerful firecrackers that have crippled people.

Naming firecrackers and other fireworks after famous people, creators of news and major events has become a marketing strategy for manufacturers who rely on name recall to attract customers.

In previous years, banned firecrackers had taken names such as “Goodbye Philippines”, “Bin Laden” – named after the late terrorist leader Osama bin Laden – “Goodbye Gloria”, “Trillanes”, “Goodbye Bading “,” Ampatuan “and” Green Penoy. “

Piccolo, another popular banned item among children, was once called “Pacquiao,” after national boxing hero Manny Pacquiao.

Firecracker stands in this city, dubbed the “fireworks capital of the Philippines”, started selling their wares last week, reporting good deals from Christmas Day.

Eustaquio’s store sells “Maalden Kita” (or “I love you”) fountains and whistling flares, “AlDub You” fireworks, and “Pabebe” and “Baste” fountains.

“Pabebe” refers to the expression of the main characters of the “Kalyeserye” when acting like children. Baste is a boy from General Santos City who joined the cast.

Eustaquio has been using the trade name EB Eat Bulaga Fireworks for 10 years now, having been accepted by the commercial department. As a fan, he said, tagging his products with AlDub was his way of promoting Eat Bulaga, his favorite lunchtime show.

He said part of the sales of his AlDub products will go to Eat Bulaga’s charitable projects.

Baste, a small fountain, sells for P 35 a piece. An AlDub fireworks pack sells for up to P450, depending on its size.

“AlDub is no longer just an entertainment brand. AlDub has become a brand of novelty and merchandise, so I make sure we develop quality products to protect the brand name, ”said Eustaquio.

After the Christmas Day sales, which drew customers from the provinces of Luzon and the Visayas, only around 1,000 pieces were left in stock from Eustaquio’s AlDub selection.

The stalls typically stay open for 24 hours in the days leading up to New Year’s Eve to welcome customers, most of whom still prefer the traditional “Kuwaiti” (soaring), said Annie Dinglasan, owner of Ding’s Fireworks. A hundred Kuwaitis sell 300 P.

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