Monday morning wasn’t just a big day for CBS ratings. ViacomCBS action hit a new high on Monday, following Oprah Winfrey’s much-loved prime-time interview with Meghan Markle and Prince Harry.
Shares of ViacomCBS ended the trading day (1 p.m. ET) with a price of $ 83.66 per share, a 12.7% increase from the morning and a new record for the company of less than two years ( Viacom and CBS merged at the end of 2019).
The two-hour interview, in which the couple explained their decision to “take a step back” as members of the British Royal Family last year, drew more than 17 million viewers. It’s closer to what regular-season NFL games attract than almost everything else on TV (that was more than triple what NBC drew for the Golden Globes in the same time slot there. a week ago).
This robust (preliminary) number is also larger than Caitlyn Jenner’s session with Diane Sawyer on ABC in 2015, which (preliminary) averaged 16.9 million total viewers.
You can read some of the more explosive claims here.
ViacomCBS stock has seen a tear in recent times – Monday was the stock’s seventh consecutive day of gains – and follows the launch of Paramount + last week. The share price has more than doubled since the first trading day of this year (January 4).